The benefit of this strategy for Mr Miyagi's is that the brand lives every time I fire up the playlist. Simple marketing and very simple community engagement.
So here's an idea. What about your school's own Spotify playlist. You could get the community, parents, staff and students to contribute and say, twice a year, refresh the list (music changes often they tell me).
All you need is to get a millennial (haha) on staff to put their hand up to curate the list and obey one simple rule; listen to the music before adding it to the playlist. The same people that told me that music changes often also tell me that's there some pretty fruity stuff out there. Best listen first.
And if you'd like Mr Miyagi's Spotify playlist, click on the image below.
The way teachers are talked about in the media has a flow-on effect to how people feel about becoming a teacher, and how teachers see their place in the community, says Nicole Mockler, Associate Professor of Education, Univeristy of Sydney. Why is this an issue?
It puts the emphasis on the purported deficiencies of individual teachers rather than on collective capacity to improve teaching.
Nicole's research (click here for the article in Saturday's The Age) found the focus on ‘‘quality’’ was far more on teachers than, say, teaching approaches, schools, schooling, education systems or anything else.
So, why are we at sponsor-ed getting into some deep issues about the teaching profession? Well, for some time we've been advocating giving your teachers a profile beyond the classroom (see page 11 of the paper 'What principlas need to know about the principles of school marketing')
One strategy that some sponsor-ed schools have taken up simply promotes teachers via the Recent News articles on the website and in the newsletter. The aim of the piece is to establish the teacher's qualifications and ongoing professional development, combined with a little of the human stuff like their passions and what they love about teaching. All designed to manage perceptions of teacher's capabilities.
Bentleigh Secondary College went so far as to total the number of qualifications and professional development hours undertaken by their principal team.
FYI; a team with over 100 years of combined teaching and learning experience, eleven bachelor and master degrees, and a total of over 10,000 hours of continuing professional development.
These people are seriously committed educators.
The images below show the way in which Bentleigh Secondary College promotes their teachers. The process found one of their teachers had worked at NASA. And so was borne the nickname The Astronaut!
Control the narrative.
by Denis Masseni
The sponsor-ed Group