Respectfully, sometimes parents don’t realise the talent that’s assembled in front of their children. So, every now and then it’s good to remind them; it makes for better working relationships.
The structure of the communication is pretty simple. It comprises of a photo and the teacher’s bio. Extracting the bio is probably the hardest bit; they’re a pretty humble lot our teachers.
It was during the compilation of the teacher’s data that some gems were uncovered. Bentleigh SC discovered that one its staff members worked at NASA, there's an Olympian and many have had the most remarkable overseas experiences. The principal has even taught at Eton (that’s the posh school in the UK where everyone speaks like Hugh Grant).
The material was posted on the website https://www.bentleighsc.vic.edu.au (check it out) and also on Facebook. And didn’t Facebook light up! Have a look at a few of the comments below.
The ‘I am’ program has created quite a buzz around the school and community.
If you’d like to understand more about the communications theory that underpins the teacher promotion, download the free paper ‘What principals need to know about the principles of school marketing’; check out pages 9 to 12.
Oh, and well done Ms Phillips; to you and all your colleagues.
The Paper: What principals need to know about the principles of school marketing.
Click on the paper's cover to download the PDF.