Issue 2: March 25, 2020

School Marketing Paper

The sponsor-ed Group can help deliver on your school's marketing and communications plans. 
We work with you to achieve your goals, whether you’re trying to arrest an enrolment slide, harbour growth ambitions or are simply more interested in managing perceptions of your school.

You can read all about our approach to school marketing in the free paper below.
Please reach out for a one hour, free consultation (1300 755 010 or info@sponsor-ed.com.au)

sponsor-ed Marketing & Communications Services

services start from $300
• Marketing Plans
• Communications Audit
• Digital Advertising
• Marketing & Communications PD’s/seminars
• Marketing mentoring
• Conference speaker

Free School Marketing Plan paper - download now

Invest one hour to read the paper and you'll change the way you look at marketing. 'What principals need to know about the principles of school marketing’, took two months and twenty plus years to write. I have attempted to reimagine school marketing.

If you’ve learned your marketing by working in schools, then it’s time for a reboot.

I hope you enjoy the paper - click on the image to downlaod the PDF

Marketing services are deliverd by Denis Masseni, sponsor-ed founder;

  • Former Program Director, Monash University Masters of Multimedia/Design
  • Sessional lecturer RMIT and Monash University - Communications, Marketing and Public Relations
  • Fellow of the Australian Council of Educational Leaders

Your Compass Calendar Feeding Your Website

If you're using Compass as your primary calendar, then we can have those dates appear in your website's calendar, automatically. No double entry. Please get in touch if you use Sentral, Google or other 3rd party calendar apps. We can help. Easy!
You only manage one calendar and you keep two spaces up to date. The dates will even find their way into your eNews as well. That's three spaces updated.

If you want us to integrate your Compass calendar, just ask Compass to provide your calendar code in the format below (your school's tech may be able to locate the code too inside the Compass admin).

Email Sinead the code at helpdesk@sponsor-ed.com.au 

There is a once off charge of $95 plus gst.

Please note that our servers sweep your site every four hours to refresh the calendar updates.

Example of Compass calendar code

For Google find the iCal code and similar for Sentral.

Examples of sponsor-ed website calendar modules (you can display both or either one)

Stop Using 'Principal's Message'

There’s nothing stopping you having a little fun with click bait. How often do you see an article headed ‘Principal’s Message’, every week, every year. Doesn’t draw you in does it?

A little subtext would give it a lift such as, ’Principal’s Message: 5 tips on remote learning’, or ‘Principal’s Message: would I have become a teacher?’.

Headlines are part of the context communication's theory, anything is that goes to adorn a message. I wonder what the engagement would be like if the story below appeared in the next edition of your newsletter. I do amuse myself sometimes.

For more communication's tips, please see my paper, 'What Principals Need to Know About the Principles of School Marketing'. Click here.

Upcoming PDs

We're excited to announce two PDs that are scheduled for next term.
THURSDAY 22nd APRIL 11.30am (9.30am WST)
Get more from your site -
a one hour session that will run you through some of the more enhanced features of your website.  We'll look at widgets, embedding forms, uploading videos and a few tidbits that will help you with your website editing.

Register here.

WEDNESDAY 28th APRIL 11.30am (9.30am WST)
eNews -
 Thinking about trialling the sponsor-ed eNews system? Create visually stunning newsletters with ease, from inside your website. Contact helpdesk@sponsor-ed.com.au to start your free trial, then join us for a 1 hour PD on how to use eNews to its full potential. Suitable for school's who have not yet used the eNews system.

Register here.

Online Forms - Time to ditch the paper

Want easy to create forms on your site?  Many of our schools have been using online forms recently. These can be for booking school tours, volunteering in the classroom, enrolment enquires, student absences or even joining the alumni.

The form creator in your site is simple to use and can email responses to multiple email addresses as well as store them in the admin area of your site to export to a spreadsheet.

To learn how to create a form, follow this guide.

To see what the form looks like on one of our schools websites click here.

For more information or other helpful hints, please don't hesitate to contact our helpdesk.

1300 755 010

Welcome to our Newest Schools