They've embraced the eNews concept by utilising many of the homepage articles to feed their eNews. One story, in two places is very efficient. If you think about it, why do homepage articles need to be that different to eNews articles?
The second most important element of their engagement success comes from a good balance of articles. They're guided by a simple strategy that informs their writing (you can read about the framework that guides their approach here, Page 11)
The article balance gives prospective parents visiting the website a good understanding of what the school does and what it stands for. And the community are equally well served by the same approach.
Now back to the easy bit. I’ve mentioned the utilisation of homepage articles to feed their eNews. How about this earth shattering piece of news. They're writing less now than they were in the old PDF newsletter days (insert horror emoji here!).
They didn't plan to write less; it just happened. We call this a nice, unindented consequence. We've observed the same occurrence across all sponsor-ed eNews schools. Sometimes the planets line up don't they?
What's the aim of the audit?
Contact email@example.com to arrange a time to chat about your needs. We'll arrange a zoom room so that we can take a look at your site with you - and plot a plan forward.
1. We'll review the site with you online at a convenient time for you.
2. After the meeting we'll send you a document outlining the changes that were identified linking you to the appropriate support material to make these changes.
This service is complimentary.
Of course we can also make the changes for you - while you are on your summer break, with a few key pieces of information we can completely re-build your site so it looks the way you want for the start of 2023! Contact us for a quote.
Should you wish to engage in a more in-depth look at your site you may opt for a Website Audit Report.
Click on the image below to access the full details covering the Audit