Late last year we began work on the next web upgrade. The star will be the ability to upload video in the homepage gallery along with a range of other back-end improvements. If you have any suggestions, it's not too late for us to review and consider incorporating in the next round.
Outside of the web work, we will be launching a range of marketing services specifically aimed at increasing enrolments. I must admit, you caught me by surprise. We ran an Enrolment PD in November and it was our most attended webinar of the year, I'm very pleased to report. So there appears to be an appetite for some marketing assistance.
Marketing has always been my professional passion. I've been teaching marketing at Monash Uni for close to 20 years with a heavy skew towards the use of digital marketing; Facebook, Google etc.
I'm a fair way into writing a 'school marketing mini book' which I will share with you all. I’ve been able to hone my understanding of the school marketing landscape with some recent work across two schools, a primary and secondary. And I'm very pleased to say that the strategies I've suggested have had a pretty quick impact. So needless to say, I'm very excited where this may go.
Stand by for the official release, and in the meantime if you have any marketing questions, please reach out.